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BizReport : December 5, 2008 Archive

December 5, 2008 Archive

Ecommerce archives | December 05, 2008

Shorten add-on product lists says HP physicist

E-commerce sites often display long lists of related items and recommendations aimed at encouraging add-on product purchases. Is this method particularly effective considering the short attention spans of online shoppers? New research from Hewlett Packard's Social Computer Lab suggests less is more. >>

Advertising archives | December 05, 2008

Internet ad growth forecasts revised down

'Tis the season to the jolly, yet ad forecasts are increasingly gloomy. WPP's GroupM has released online ad spending forecasts for next year and, perhaps unsurprisingly, they have been revised in a downwards direction. >>

Social Marketing | December 05, 2008

Online reviews usage peaks on Thanksgiving, Cyber Monday

Consumers turned to online reviews in large numbers in the run up to Black Friday, found Bazaarvoice, peaking during the evening of Thanksgiving Day and again on Cyber Monday. >>

Mobile Marketing | December 05, 2008

Greystripe launches flash ads for iPhone

Two new ad units from Greystripe could help mobile marketers targeting iPhone users. Greystripe, a mobile advertising network, has launched flash-based advertising units for the iPhone, giving marketers access to mobile rich media ad units. >>

Viral Marketing | December 05, 2008

Report: 1 in 10 youths watch television online

A recent report from Knowledge Networks indicates that online video is only increasing in scope and size, especially amongst the younger demographics. The report finds that just over 10% of consumers aged 18 - 34 watch television online weekly and that the group spends an additional hour every day with media. >>

Ecommerce archives | December 05, 2008

Discounts pushed Cyber Monday buying

Ecommerce sales on Cyber Monday were pushed by discount offers according to a new report from comScore. According to the company, Cyber Monday turning into the second highest online shopping day ever, reaching nearly $850 million. Year over year, shopping increased 15% but money spent per shopper actually declined. >>