RSS feed Get our RSS feed

News by Topic

BizReport : November 3, 2008 Archive

November 3, 2008 Archive

Advertising archives | November 03, 2008

IAB: New initiatives should increase growth

A new string of initiatives from the Interactive Advertising Bureau, launched last week, could help online marketers keep a better grasp on their online campaigns. According to the group, the new listing of best practices and guides will help media buyers streamline how ads are purchased and served as well as create automated platforms to transfer ordering information between agencies and publishers. >>

Mobile Marketing | November 03, 2008

New mobile ad guides released by MMA

The Mobile Marketing Association has released updated guidelines for mobile marketers; these updates include new rules for ads on mobile television and video. >>