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BizReport : : October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market.

by Helen Leggatt

Advertisers can now place AdSense ads within the content of online, flash-based, games, announced Google earlier this week, finally catching up to Microsoft and Yahoo.

Users of AdSense for Games, currently in beta, will be able to display video, image or text ads within games during predefined slots such as interstitial frames before a game, after a level change, or when a game is over.

Reports have indicated that online game players aren't averse to ad-supported games. With the demographic of players covering all age ranges and attracting both sexes, AdSense for Games will be welcomed by advertisers looking to explore in-game advertising and publishers looking to monetize content.

"Working with Google will be tremendously beneficial to both parties, as well as to our community of game developers," said Jameson Hsu, CEO of Mochi Media, who this week announced the game network's collaboration with AdSense for Games.

"Google AdSense for Games will be able to offer a wide reach for its advertisers, and Mochi Media can better monetize international traffic for our developers and publishers."

Tags: AdSense for Games, flash-based games, game developers, gamers, Google, in-game advertising, online games

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