LinkedIn responds to ad demand with ad network

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linkedin%20logo.gifLinkedIn has created the LinkedIn Audience Network which will allow advertisers to target users based on specific data such as job description, gender, size of company and industry. Despite other social networks having a hard time monetizing their sites, LinkedIn has met with huge demand.

“The message we hear from advertisers is simple: They want mass reach against specific segments of decision-making professionals, and they want their ads to appear in quality environments,” said Steve Patrizi, LinkedIn’s director of advertising sales, via

LinkedIn’s Audience Network will enable partner publishers, such as the New York Times and BusinessWeek, to identify LinkedIn users across a large number of sites using cookies.

Segmented into “InCrowds”, LinkedIn’s business community are a desirable bunch. With an average household income of $109,000, 65% of LinkedIn’s 27 million registered users are male, and the average age is 41.

Advertisers can work with LinkedIn and use data-mining techniques to develop their own customized target audience.



Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.