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BizReport : Search Marketing : August 18, 2008

WebTrends' Ad Director to improve search results

WebTrends is launching a new tool that, it says, will improve search ad results.

by Helen Leggatt

According to a report on MarketingVOX, WebTrends is soon to launch Ad Director, a tool which will optimize landing pages, keyword combinations and ads. The tool will work across networks enabling advertisers to save money and will improve search ad results by an average of around 44%.

“WebTrends estimates that aggressive online advertisers will waste $4.5 billion on pay-per-click (sponsored search) advertising in 2008 alone,” writes MarketingVOX.

The tool is timely in its arrival, especially with recent reports that PPC search rates could rise as much as 22% after a Google/Yahoo deal. “The deal is clearly financially beneficial for both Yahoo and Google; however, advertisers need to be aware of the potentially significant impact to their search marketing efforts,” said Roger Barnette, president of SearghIgnite.

Tags: pay-per-click, search marketing

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