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BizReport : Advertising archives : July 08, 2008

New AdJug partnerships announced

London-based AdJug has recently announced two new partnerships that will bring pinpoint accuracy to ad delivery across wider geographic locations.

by Helen Leggatt

adjug%20logo.jpgOnline ad marketplace AdJug has partnered with the Rubicon Project allowing the monetization of ad inventory globally. The move will help AdJug “to bring additional liquidity into our marketplace and create new and exciting inventory opportunities for our advertisers” said Michael Stephanblome, CEO and founder of the London-based online ad marketplace.

As part of the deal AdJug, which currently attracts more than half a billion ad impressions a month, can monetize the British inventory of hundreds of the Rubicon Project’s certified U.S. publishers.

AdJug is also looking to its recent partnership with Digital Element to bolster their offerings by implementing Internet Protocol Intelligence. The technology delivers highly targeted ads based on a user’s connection speed and geographical location.

Satish Jayakumar, co-founder and director, AdJug, said: “Our partnership with Digital Element ensures that we have the best technology solutions for our growing marketplace, which will now have even more effective ways to deliver relevant ads, targeted with pinpoint accuracy, giving better return on investment and increasing revenues.”

Tags: ad targeting, advertising network, online advertising

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