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BizReport : Advertising archives : July 11, 2008

Halogen’s ad network to target affluent

A new advertising network could be the answer for brands seeking affluent consumers. Halogen Publishers has launched an online advertising network targeting affluent consumers.

by Kristina Knight

Why consider yet another advertising network?

Because rather than targeting a specific category of interest - say online sports content - this network is simply targeting a consumer base. And affluent consumers are wanted by brands across the country. Households targeted through Halogen’s platform have a household income of more than $1 million per year.

Affluent consumers, just like all other consumers, don’t surf just one or two websites so the platform will place ads on a series of websites and blogs of interest to luxury-minded consumers. Because so many websites will be involved, the platform will be a marriage of sorts that will connect the right advertisers with the right publishers and content providers.

According to company information, Halogen Publisher sites deliver more than 3 million unique each month with more than 10 million page views. Currently just over 35% of these visitors have household incomes of more than $150,000 per year. By focusing on the affluent, Halogen is in a unique position to help brands find the right consumers.

Tags: advertising network, blogs, online advertising, online content

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