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BizReport : Advertising archives : July 25, 2008

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network.

by Kristina Knight

The technology gives online advertisers the ability to target behaviorally across all 14 major advertising categories and 3,000 sub-categories to consumers who are interested in product information or have purchasing intent. Available categories include Automotive and Health. The ads are purchased through an auction model with marketers given performance reports and the ability to quickly change and optimize the campaign.

Along with the behavioral targeting announcement, AdBrite has announced that their network has reach 70,000, reportedly giving them the second largest network (Google is number one) for ad publishers.

"Site owners are joining AdBrite at an accelerating rate to take advantage of our unique targeting options and transparent ad marketplace," said Ignacio Fanlo, CEO of AdBrite. "AdBrite's mix of high-reach publisher brands and engaging specialty content sites is an unbeatable combination for advertisers and publishers alike."

Currently, participation in the project is by invitation only.

Tags: advertising network, behavioral targeting, online advertising

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