BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Advertising archives : April 28, 2008


AOL's Platform-A launches display ad spot marketplace

AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising.

by Helen Leggatt

platform-a_logo.jpgThe spot marketplace will allow advertisers to bid on unsold inventory across the Platform-A network either on a cost-per-thousand (CPM) or on a pure performance basis (CPC/CPA).

With just one insertion order, advertisers can run a spot market display campaign across the entire Platform-A network, including AOL News, MapQuest and Moviefone, with one tracking, reporting and delivery system.

The spot marketplace will “complement other Platform-A advertising solutions”, said Lynda Clarizio, president of Platform-A, in a recent announcement, and AOL hope to distance themselves from “spray and pay” remnant services where advertisers have little control over where their ads are displayed.

“Platform-A is providing marketers with a spot marketplace that is scalable, drives results, and extends advertising brand value,” continued Clarizio.






Tags: ad inventory, AOL, display advertising, Platform-A, spot marketplace








Subscribe to BizReport






https://www.bizreport.com/2008/04/aols_platforma_launches_display_ad_spot_marketplace.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.