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BizReport : Ecommerce archives : March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase.

by Kristina Knight

Channel Intelligence reports that 58% of consumers visit a manufacturer’s site to research products; 46% visit to buy or learn where to make a buy a product.

“We have seen the best converting leads are when a consumer clicks to buy directly from a product page on a manufacturer’s web site, with rates nearly four times higher than the industry average,” said Alan Fulmer, co-founder and Executive Vice President of Channel Intelligence in a prepared statement. “Manufacturers also benefit with sales data reported by major retailers.”

Here is how the network works: a manufacturer first must join the network. Once the manufacturer is on-board, consumers can click from an individual product page on the manufacturer's website to learn where they can purchase a product. A link on the product page will take the consumer to a collaborating page on a retailer's website where they can make the product purchase.

Tags: advertising network, ecommerce

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