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BizReport : Advertising archives : January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities.

by Helen Leggatt

bet%20networks%20logo.jpgBlack Entertainment Network’s (BET) digital media arm launched this week and will be of interest to advertisers looking to target African-American online users.

African-Americans are the second largest minority group online, Hispanics being the largest with 22.7 million users.

The BET ad network focuses on music, entertainment and lifestyle content relevant to the urban and African-American communities.

The new vertical ad network, which BET claims has already attracted around 30 quality sites but has not yet named them, will also benefit publishers by providing access to high-quality brands and advertisers with campaigns more relevant to their target audience.

"The BET vertical advertising network offers a compelling solution for sites that have a large scale of premium inventory but don’t necessarily have a sales force to match,” said Denmark West, President of BET Digital Media Group.

Tags: advertising network, African-American, vertical ad network

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