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BizReport : Advertising archives : December 19, 2007


Target teens with Alloy's new ad network

If teens are your target audience, you might want to consider taking a look at a new advertising network which claims to have the highest concentration of teens online.

by Helen Leggatt

Alloy Media + Marketing has developed what they are calling “Teen.com”, an ad network that offers advertisers a channel through which to target devoted teens.

Teen.com will give advertisers access to a network attracting around 17 million teens worldwide and big advertisers such as Sony Pictures, Nintendo and Procter & Gamble are already onboard.

But what will differentiate Teen.com from other teen-targeting networks? "We're trying to go after this strategically, and much more of a quality over quantity approach," said Alloy’s EVP, Derek White. As well as banner advertising, Teen.com will offer integrated campaigns to offer advertisers a greater breadth and depth of engagement.

Teen.com has already partnered with teen-heavy websites including Habbo, RockYou, Meez, and Zwinky.com.






Tags: advertising network, online advertising, targeted advertising








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