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BizReport : December 20, 2007 Archive

December 20, 2007 Archive

Research archives | December 20, 2007

Majority of online shoppers very satisfied with service

Online shoppers have, overall, been very happy with the customer support they received during the holiday shopping season this year, finds Nielsen Online. >>

Research archives | December 20, 2007

TV viewers turning to Internet

Watching television shows online is becoming very popular, with Internet users demanding more professionally produced content and interest in user-generated content waning. >>

Social Marketing | December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. >>

Research archives | December 20, 2007

Rise in search for gift cards

Gift cards are becoming increasingly popular and acceptable which is just as well because, according to recent Hitwise figures, there are a lot of people searching for them online. >>

Ecommerce archives | December 20, 2007

Online shoppers turn to departmental sites and share their experiences

More shoppers are turning to online venues in 2007 but you may be surprised who is benefiting the most. Department store websites, according to a recent report from online analytics firm Cormetrics, have seen the largest growth year over year. Department store ecommerce sites grew 37% YoY. >>

Advertising archives | December 20, 2007

Forecast: B2B online budgets will rise in '08

Business to Business advertisers will likely increase their online ad budgets for 2008. According to a recent survey from BtoB online, events and direct advertising categories will see the largest increases. >>

Social Marketing | December 20, 2007

Social marketers may benefit from "Sonar" platform

Advertising on blogs is still relatively knew in the online advertising world. Many advertisers and brands have been reluctant to incorporate these platforms because of the lack of control. A new platform from RelevantNoise could change that by giving advertisers more control. >>