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BizReport : Trends & Ideas archives : November 28, 2007

Which books are marketing executives reading?

Recent research from Anderson Analytics threw up some interesting facts and figures about what members of the Marketing Executives Networking Group (MENG) perceive to be the current buzzwords and marketing trends.

by Helen Leggatt

anderson%20analytics%20logo.jpgAnderson Analytics’ research included asking MENG members their preferences on a variety of topics including which marketing guru they felt was currently the most important, their views on offshoring of marketing functions and their top marketing/business book recommendations.

So, if you were looking for a book to give a marketing colleague this Christmas, here are the top 10 reads according to members of MENG - some new, some classics:

1. Good to Great
2. Positioning
3. 7 Habits of Highly Effective People
4. Competitive Strategy
5. The World is Flat
6. Innovator's Dilemma
7. How to Win Friends and Influence People
8. Art of War
9. One Minute Manager
10. Marketing Management by Kotler

For a .pdf of the research results and today's release visit Anderson Analytics' website and visit the news section.

Tags: Anderson Analytics, books, buzz words

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