Martha’s Circle collates niche sites for ad network
Martha Stewart Living Omnimedia Inc. (MSLO) has joined the likes of ZoomInfo and BuzzMetrics by starting an advertising network.
Called â€œMarthaâ€™s Circleâ€, the network pulls together websites and blogs with dynamic user-bases and rich content worthy of association with the Martha brand.
Advertisers looking to target content such as kids, food, home and entertaining can do so in a niche and targeted environment, said Wenda Harris Millard, media, MSLO.
“Today’s fragmented media landscape makes it challenging to reach and build meaningful connections with target consumers,â€ said Ruby Gottlieb, senior vice president, managing director, Horizon Interactive, who has used Marthaâ€™s Circle for Ace Hardware. Other advertisers include Bank of America and Macyâ€™s.