Martha’s Circle collates niche sites for ad network

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Martha Stewart Living Omnimedia Inc. (MSLO) has joined the likes of ZoomInfo and BuzzMetrics by starting an advertising network.

Called “Martha’s Circle”, the network pulls together websites and blogs with dynamic user-bases and rich content worthy of association with the Martha brand.

Advertisers looking to target content such as kids, food, home and entertaining can do so in a niche and targeted environment, said Wenda Harris Millard, media, MSLO.

Martha’s Circle is forecast to generate around 20 million ad views a month and features well known sites such as Hostess with the Mostess, Charles and Hudson, 101 Cookbooks and Style Me Pretty.

“Today’s fragmented media landscape makes it challenging to reach and build meaningful connections with target consumers,” said Ruby Gottlieb, senior vice president, managing director, Horizon Interactive, who has used Martha’s Circle for Ace Hardware. Other advertisers include Bank of America and Macy’s.

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ABOUT THE AUTHOR

Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, FaithandValues.com and with Threshold Media.