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BizReport : Advertising archives : October 18, 2007

DoubleClick and Visible World ink video ad deal

DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads.

by Helen Leggatt

double%20click%20logo.gifThe deal will see DoubleClick incorporating Visible World’s video targeting tools to enable the creation of dynamic and customized online video messages.

Over 200 advertisers are already able to deliver relevant messages to the right demographic at the optimum time using Visible World’s “IntelliSpot”. The tool assembles various audio, video and graphic segments into a single spot.

visible_world_logo.gif"Historically we've been focused on TV and launched our broadband product two months ago, and this is a significant advancement beyond that," said Andy Sheldon, vice president of broadband and wireless at Visible World.

"The reason why we're extending this into broadband is that our advertisers are becoming more sophisticated about cross-media marketing. They are reaching out across multiple media with multiple messages. The ability of those advertisers to manage a campaign across a single dashboard is a significant step forward."

Tags: DoubleClick, Dynamic Video, online video, targeted advertising, Visible World

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