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BizReport : Research archives : July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased.

by Helen Leggatt

NAA%20logo.gifData compiled by Nielsen//NetRatings, on behalf of the Newspaper Association of America (NAA), showed that, on average, just under 40 percent of all active Internet users visited newspaper websites during Q2 2007. That amounts to over 59 million people and a 7.7 percent increase on Q2 2006

“As the industry continues to expand its digital portfolio, readers are visiting newspaper Web sites in record numbers for in-depth news and information as well as hyper-local information,” said NAA President and CEO John F. Sturm.

During May 2007 alone, over 60 million people, more than in any other month on record, visited newspaper websites, a 6.7 percent rise on the same period last year.

But, while Q2 2007 page views were up on the same period last year, averaging 2.7 billion this year compared with 2.5 billion last year, they have fallen slightly from the Q1 2007 page view figure of 3 billion.

And finally, the amount of time being spent on newspaper websites is also rising. Internet users spent a combined 7.2 billion minutes on newspaper websites in Q2 2007, according to Nielsen//NetRating's findings. This is probably due, in part, to the increasing inclusion of engaging content such as blogs, video, polls and online debate.

“Engagement is an important factor that reflects the value of online news products, and the amount of time users spend enjoying a newspaper's digital content further establishes these sites as premier online destinations for a demanding and sophisticated audience,” said Sturm in an announcement.

Tags: Newspaper Association of America, Nielsen//NetRatings, online newspapers, traffic

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