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BizReport : Ecommerce archives : May 21, 2007

PayPal battles Google for online checkouts

When Google stepped into the online checkout race, other checkouts took notice. Now one, PayPal, is stepping up with new incentives for banks and technology providers that use PayPal Express Checkout over Google Checkout.

by Kristina Knight

According to Internet Retailer, PayPal is offering a $2,500 bonus, technical support and marketing materials for every merchant who signs on to the PayPal Express platform. They will also list those merchants on the PayPal directory of business partners. The PayPal Express Checkout allows payment via pre-registered payment cards or through consumer PayPal accounts.

This is not a new platform according to Gene Alston, business development director at PayPal. Alston said, "We wanted to formalize all the things we were doing, to make sure more partners are aware of it. We wanted to expand our presence with all the partners that are out there.”

The program is specifically designed for shopping cart providers, e-commerce platform providers and merchant banks as well as e-tailers.

The company claims to have seen over $11 billion in payments through Q1 2007, that is a 30% increase over 2006 numbers. Roughly 60% of PayPal's payment volume comes from eBay, not surprising since the online auctioneer owns Paypal.

In an interesting side note, Yahoo, Google's biggest rival, is also promoting the PayPal Express Checkout solution.

Tags: e-commerce, online payments, PayPal

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