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BizReport : Social Marketing : April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews.

by Helen Leggatt

reevoo_210.jpgIn recognition of the increasing importance of peer reviews in e-commerce strategies, Woolworths has inked a deal with Reevoo, the online reviews company, to provide content for a user review facility on its website.

Woolworths is responding to customer requests for more tools to help them in the buying process and, in turn, will benefit from the added information to be gleaned from customer attitudes and experiences with purchases and services.

“We believe that a website should go beyond displaying products. It is about adding value to the customer's shopping experience, which includes helping shoppers choose what to buy,” said Mark Batty, Online Marketing Manager at Woolworths.

Reevoo’s service ensures that only confirmed customer reviews are published, reassurance for marketers and retailers after reports of fake reviews and abuse of the review system. The EU has recently taken steps to eradicate “astroturfing”, as this activity is referred to.

Reevoo, who already provides online review services for companies such as Orange, Comet and The Carphone Warehouse, reaps a small fee each time a customer review is clicked on.

Tags: customer reviews, Reevoo, social marketing, social media

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