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BizReport : Social Marketing : April 26, 2007

Sony to launch video-sharing site in Japan

Sony is rumoured to be launching a video-sharing site in Japan this Friday, prior to a global roll-out later this year.

by Helen Leggatt

eyevio_logo.jpgAnother YouTube competitor is about to be launched, and this time it’s Sony, the electronics and entertainment company, who will join the likes of NBC and News Corp. Sony is reportedly launching it's new video-sharing service – eyeVio – “at home” in Japan this Friday.

"This is part of Sony's quiet software revolution," Sony CEO Howard Stringer said at a news conference. "It's an opportunity to transmit user-generated video anywhere you want to, anytime to anybody, in a protected environment.”

Sony claims that it will overcome the copyright problems encountered by YouTube by employing a close monitoring service. eyeVio users can also select who can view their videos, and for how long.

Earlier this year YouTube began to display warnings to users, in Japanese, telling them not to upload copyright materials. Japanese media firms demanded the removal of around 30,000 video files from YouTube during 2006.

eyeVio will be free to users and Sony plans to generate revenue through advertising and deals with media companies.

Tags: eyeVio, Sony, user-generated, video-sharing, YouTube

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