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BizReport : Trends & Ideas archives : April 30, 2007

Google, Intel create marketing toolkit

Tech giants Intel and Google have teamed up to create a virtual marketing storefront. The new platform is said to be aimed at helping small businesses get a better foothold in the online world.

by Kristina Knight

The online marketing storefront will open on Tuesday and is said to make it easier for resellers of Intel chips to buy online advertising from Google platforms.

Along with tools to actually set up online ad campaigns, the new platform will allow Intel partners to use co-op cash to begin campaigns and eliminate many of the upfront charges that go with starting a campaign. Prior to the new platform, these charges were eventually reimbursed to the reseller.

What this means for other small and medium sized businesses is not clear. This deal is only between Google and Intel, but it does indicate the beginnings of a new trend: large corporations reaching out to smaller resellers. With Intel jumping on board, it could be a sign that larger corporations are more willing to work with resellers of their products. For these large corporations this is a way to increase brand awareness, and in some cases launch newer products. For small businesses unfamiliar with or unsure about online advertising, this type of platform is a simple way to get their feet wet.

Tags: ad campaign, advertising trends

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