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BizReport : Mobile Marketing : March 05, 2007

Verizon Mobile adds live TV

Verizon Wireless has added another feature to its subscription service: users can now watch live television events on their mobile phones. The service includes programming from CBS, ESPN, FOX and NBC.

by Kristina Knight

MTV, Comedy Central and Nikelodeon have also signed on. Verizon Cast Mobile TV is offered in 20 U.S. markets to start with, but if the offering is well received, and FCC approved the service will be expanded. "We expect a number throughout the country to come live in the next several weeks and months," said Jeffrey Nelson, executive director of corporate communications at Verizon Wireless (via Clickz).

Mobile television efforts are quickly catching on in the U.S. With MobiTV and Modeo both offering different types of live and time-delayed television events. A 2006 study from Telphia found that more than 2 million U.S. cellular subscribers were also mobile TV subscribers.

However, in Europe the mobile television fad is quickly passing. According to a study from M:Metrics, the total number of past mobile TV users is more than current European subscribers. Cost has been a factor in European countries, as has the quality of the broadcasts.

If U.S. mobile offerings can keep prices competitive and the broadcast quality of mobile TV up, there will likely continue to be a mobile TV audience ready to subscribe.

Tags: mobile marketing, mobile television, Verizon

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