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BizReport : Social Marketing : March 09, 2007

Boomers show advertisers life after 50

Just seven months after launching their portal catering to the tastes of the baby boomer generation, has proven itself as a viable online platform.

by Kristina Knight

The social platform already has 125,000 registered users and according to the company's internal tracking, it is logging 500,000 unique visitors each month.

Jeff Taylor, founder and CEO of Eons said in a prepared statement, “Boomers are ready to play hard on the Web, and Eons is not only changing the way they connect with each other, but also how corporate America reaches this desirable demographic."

Because of the early popularity, backers are already signing on. Charles River Ventures just signed on, helping the fledging effort reach $22 million in venture capital this year. In 2006, venture backers like General Catalyst Partners and Sequoia Capital signed on, showing advertisers that they had faith in the boomer generation making the leap to the Internet.

Second in size only to the 18-34 age group, baby boomers actually have more expendable cash than any other age demographic. Boomers also do more shopping online than any other demographic. From travel deals to clothing and great stock opportunities, the boomer generation isn't afraid of the online marketplace, making them the perfect target for many advertisers.

Tags: 50+, 55+, baby boomers, demographic research,, social marketing

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