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BizReport : Research archives : February 26, 2007

Study: More consumers connecting wirelessly

A new study indicates that more than 30% of Internet users are connecting wirelessly. That is an increase of about 22% from two years ago, according to the Pew Internet & American Life Project.

by Kristina Knight

Another interesting tidbit from the study is that consumers aren't just logging on from home or work. Approximately 27% of consumers are logging on via cellphone, PDA or laptop from places other than their workplace or home. Nearly 20% have wireless networks at home.

80% of consumers studied said, they now have a laptop computer with wireless Internet access. 25% said, they now have wireless Internet on their cell phones and 13% go wireless via a PDA. For online marketers this is good news, because it is proven that consumers looking for specific store information look for that information on their way to a store. This is a great opportunity for paid search advertisers to offer a coupon code via a mobile device to get more consumers in the store.

The profile of the average American wireless customer is a college educated white male, 30-49 years old, who earns more than $75,000 per year. What are wireless users looking for online? News and information primarily, according to the study.

The study found that 72% use their connections to stay up to date with e-mail and 46% use wireless connections to find news and information. Of non-wireless users, 54% use their connections for email and 31% to check out the latest news headlines.

Tags: 39-40 age group, online marketing, wireless

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