Marchex upgrades to offer conversion tracking

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The contextual advertising company is also updating their reporting tools for two pay-per-click (PPC) advertising networks. The conversion tracking feature allows users to track five types of conversions – sales, leads, sign-ups, views of key pages and specific link clicks on specific pages. Users may also track keyword performance and modify the campaign to improve conversion rates. According to the company the changes will allow advertisers to better manage campaigns from start to finish.

Scott Greenberg, Marchex senior vice president of Advertising Services said in a prepared statement, “These are important steps in our initiative to deliver high quality traffic to our advertisers and to arm them with more of the tools and information they need to maximize and measure their campaigns.”

The changes will likely also benefit Marchex, a growing name in contextual advertising. By allowing advertisers to control campaigns and see immediate results, the company is positioning themselves for growth in 2007. Some growth has already been seen, with a 9% increase in revenue year-over-year in Q4, 2006. Revenue grew to $32.6 million in Q4 while revenue for the year increased 35% to $127.8 million.



Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.