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BizReport : Social Marketing : February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers.

by Helen Leggatt

The American Marketing Association (AMA) is running a webcast, entitled “The Blog Revolution: Get on Board or Get Run Over”, on Tuesday, February 13, at 10pm PST (12pm Central, 1pm EST). The broadcast will address the business utilization of Web 2.0 to drive market share and enhance reputation.

Three CEO’s, who are all respected leaders in the field, Todd Rulon-Miller (KnowNow), Toni Schneider (Automattic) and Tony Conrad (Sphere) will each speak on Web 2.0 topics. They will cover case studies from organizations such as The New York Times and Southwest Airlines, covering topics such as blog monitoring and RSS tracking, and how they are addressing the issues and utilizing the technology.

RSS feed monitoring, podcasts, social bookmarking and wiki’s are, no doubt, the buzzwords of the moment. Towards the end of 2006, however, many were speculating, including “The Economist”, that it was a passing phase and the “Web 2.0 bubble” would soon burst, but according to the AMA’s webcast announcement, “This new world presents the biggest opportunity since the advent of the Web itself to drive critical metrics like market share and customer growth.”

Whichever side of the Web 2.0 fence you sit on, social networking and social media is not something to be ignored. The webcast is free and you need to pre-register.

Tags: blogs, RSS, social marketing, social media, social networks, Web 2.0, webcast, wiki

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