Get Web 2.0 savvy with free AMA webcast
The American Marketing Association (AMA) is running a webcast, entitled â€œThe Blog Revolution: Get on Board or Get Run Overâ€, on Tuesday, February 13, at 10pm PST (12pm Central, 1pm EST). The broadcast will address the business utilization of Web 2.0 to drive market share and enhance reputation.
Three CEOâ€™s, who are all respected leaders in the field, Todd Rulon-Miller (KnowNow), Toni Schneider (Automattic) and Tony Conrad (Sphere) will each speak on Web 2.0 topics. They will cover case studies from organizations such as The New York Times and Southwest Airlines, covering topics such as blog monitoring and RSS tracking, and how they are addressing the issues and utilizing the technology.
RSS feed monitoring, podcasts, social bookmarking and wikiâ€™s are, no doubt, the buzzwords of the moment. Towards the end of 2006, however, many were speculating, including â€œThe Economistâ€, that it was a passing phase and the â€œWeb 2.0 bubbleâ€ would soon burst, but according to the AMAâ€™s webcast announcement, â€œThis new world presents the biggest opportunity since the advent of the Web itself to drive critical metrics like market share and customer growth.â€
Whichever side of the Web 2.0 fence you sit on, social networking and social media is not something to be ignored. The webcast is free and you need to pre-register.