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BizReport : February 9, 2007 Archive

February 9, 2007 Archive

Research archives | February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. >>

Research archives | February 09, 2007

Study: 1 in 6 phishing messages opened

Fake dating services to false social networking emails, a new study shows consumers are opening phishing messages at an alarming rate. >>

Research archives | February 09, 2007

News Corp. betting online efforts will lead growth

As much as 10% of Fox Interactive Media's income could be generated by social networking and other online initiatives according to News Corp. CEO Rupert Murdoch. Fox Interactive holdings include MySpace and gaming information network IGN. >>

Email Marketing | February 09, 2007

Majority of adults welcome marketing emails from familiar sources

The attitudes and response of U.S. online adults toward email marketing communications is the subject of a new Harris Interactive poll. >>



Social Marketing | February 09, 2007

Businesses overlook importance of securing social network domains

Have you grabbed your domain name on any of the social networking sites, such as MySpace? No? You may be too late. >>

Email Marketing | February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI). >>