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BizReport : Search Marketing : January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising in one place.

by Kristina Knight

Here is how it works: a user hovers the mouse over a specially underlined link and a floating ad appears. That ad holds paid links and also links to related content on the website. Before launching MC, those ads were managed by MIVA on a site-by-site basis.

"By including MIVA InLine within MIVA MC, we're giving web publishers the ability to display Ads both within and beside site content," said Seb Bishop, President and CMO, MIVA in a prepared statement.

Website owners can choose the pages activated with MIVA InLine and can even determine what sections of content can be crawled and underlined. Ads can be triggered based on keywords, either determined by the publisher or by MIVA's crawl of the website.

Earlier this month, MIVA announced a plan to begin using Google ads on their websites and portals. The company had been working with Yahoo for several years. The deal is set to last two years.

Tags: MIVA, pay-per-click, search engines, search marketing

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