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BizReport : Ecommerce archives : January 29, 2007

Google, UK's most visited

If there’s an internet ranking to be done, Google is sure to be near the top. comScore’s World Metrix findings for the top U.K. Internet properties is no different.

by Helen Leggatt

comScore's list of December Top 20 Online Properties by U.K. unique visitors (aged 15+) puts Google first with 25,751,000, marginally ahead of Microsoft sites by a mere 30,000 visitors.

"Google and Microsoft continue to be locked in a battle for top of the table - in a virtual tie over the past three months," said Bob Ivins, managing director of comScore Europe. "Online retailers benefited from increased browsing and buying as consumers went online to do more of their holiday shopping than ever before. Online retailers like Dixons and Home Retail Group (Argus) posted the strongest gains among top U.K. sites."

In fact, the top three gaining sites in the survey were all retailers – Dell, and Dixons Store Group. Dell’s huge 52 percent gain on November 2006 is partly due to traffic generated by, it’s user-generated video contest site.

Here is the number of unique visitors on the top 20 online properties in U.K. in December 2006 (by thousands)

Google Sites - 25,751
Microsoft Sites - 25,721
eBay - 20,921
Yahoo! Sites - 20,171
BBC sites - 16,665
Amazon Sites - 14,481
Time Warner Network - 13,878
Ask Network - 12,116
Fox Interactive Media - 10,434
Home Retail Group (formerly GUS) - 9,883
British Sky Broadcasting (BSkyB) - 9,459
Apple Computer, Inc. - 9,370
Wikipedia Sites - 9,007
CNET Networks - 7,978
Tesco Stores - 7,327
Dixons Stores Group - 7,250
DMGT - 6,850
France Telecom - 6,699
Virgin Group - 6,336
NTL - 6,260

Tags: comScore, eBay, Google, survey, UK

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