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BizReport : Search Marketing : January 16, 2007

Google Expands Share to 47%

The December search share results are in from comScore, and it appears as if Google has expanded their share of the search pie once again. Of the 6.7 billion searches performed in December, Google sites accounted for 3.2 billion.

by Kristina Knight

That is an increase of 0.4% since November, bringing the Google giant to a 47% share of the industry.

Yahoo remained in second place with 1.9 billion searches, or about 28%. Yahoo's numbers were also up from November. Microsoft sites continued to lose ground on the big guns, falling 0.5% to 713 million searches. Rounding out the top five search platforms in December were with 5.4% (363 million) of searches and Time Warner (AOL) Network with 4.9% (335 million) of all searches.

Overall the growth rate of searches was good. Search grew 30% compared to December 2005 numbers.

The smaller search engines are hoping to deflate Google's search share over the next year by rolling out updates and improved systems. Yahoo has led the pack by releasing their Panama search platform and purchasing media company AdInterax and buying into Right Media Exchange. Microsoft is right behind Yahoo with a new analytics platform called Gatineau. The platform will begin a beta test this year.

Tags: Google, MSN, search engines, search marketing, search marketing analytics, Yahoo

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