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BizReport : Internet : January 29, 2007

Top 10 most influential brands across the world

For the second year running, Google takes top spot in’s global brand survey.

by Helen Leggatt

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The survey, which asked 3,625 participants from 100 countries “Which brand had the most impact on our lives in 2006?” is not a measure of economic impact and is seen as controversial. This, afterall, is the survey that put Al Jazeera at fifth place in 2004.

For the second year in a row, Apple couldn’t get ahead of Google and remains in second place. Google’s 2006 acquisition, YouTube has stormed in behind Apple in third place and the six year old Wikipedia, run by just 10 staff and reliant on volunteers to create content, is at fourth.

“The ascension of brands like Wikipedia and YouTube in our impact rankings are indicative of the mainstream emergence of Web 2.0 products that reward user participation,” said Editor Anthony Zumpano.

The list of the global top 10 most influential brands looks like this:

1. Google
2. Apple
3. YouTube
4. Wikipedia
5. Starbucks
6. Nokia
7. Skype
9. Coca-Cola
10. Toyota

The complete report findings, which are also split geographically, can be read here.

Tags: Apple, branding, Google, Nokia, Wikipedia, YouTube

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