BBC Tunes In To Social Networking

By exploring the addition of social-networking elements, the British Broadcasting Corporation (BBC) is hoping to add the ability for visitors to interact not only with each other but also with its brands. It is a shrewd business strategy for them, as social networking is known to build customer loyalty and is an effective two-way communication media.

The BBC, which has invested heavily in its online activity, receives around 14.5 million unique users a month.

Their new social networking sites will not necessarily focus on teens, the traditional social network user, but would also cater for other demographics including viewers of top brand shows such as Top Gear (popular motoring show), Radio Times (TV guide) and BBC Good Food (cookery). “The teen part of this (trend) might have reached capacity, but there might be other communities that we could explore given the brand and our existing online presence,” a BBC Worldwide spokeswoman told Reuters.

The BBC, which gets no income from advertising, is rumored to have put aside nearly $700 million to revamp its online presence.

Jan 15, 2007 | 12:01 pm


Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, and with Threshold Media.