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BizReport : Trends & Ideas archives : December 06, 2006


NewsCorp’s social networking behemoth MySpace is going wireless, which could spell another change for social networkers and social marketers.

by Kristina Knight

MySpace, currently viewable online and via Helio services, will soon become available over the Cingular Wireless Network. The move makes perfect sense considering MySpace’s largely young base, which is increasingly comfortable accessing the Internet through their wireless phones.

While advertising hasn’t been maximized on the networking site, the push to make MySpace available to wireless users could increase the revenue stream. By providing click codes, mobile-user discounts and other incentives to the incoming stream of messages, ads and information to phones, marketers could boost sales of music, movies and product sales.

MySpace has lagged behind other online providers like Google and Yahoo in advertising revenue, but this change could help the networking site gain ground on the search giants. Google is expected to pull in $7.2 billion in advertising revenue in 2006, while MySpace is expected to bring in only about $500 million.

Tags: Google, MySpace, social marketing, social networking, Yahoo

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