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BizReport : Internet : November 02, 2006


Yahoo Helps Consumers Find "Greener" Vehicles

Yahoo has joined hands with the nonprofit Environment Defense organization to help consumers make more informed decisions over the choice of more environment friendly vehicles.

by Shaveta Bansal

The new Website, Yahoo Autos Green Center, make "green ratings" - ranging from one to 100 - widely available to consumers, right next to vehicle prices and other common car specs anyone can access on the Internet.

The Yahoo! Green Ratings are based on vehicles' greenhouse gas emissions, polluting exhaust, and fuel economy. The higher the rating, the greener the car will be and vice-versa.

Car shoppers can find the most environmentally friendly model by just picking the car or truck that has the best Green Rating among the models they are considering.

Green Center offerings also include information about purchase incentive programs and stations for alternative fuels such as bio-diesel made from vegetable oil.

An online forum also enables potential buyers to question green car owners.

"Our Green Center is at the confluence of two large, growing trends -- green going mainstream, and the explosion of social media on the Web," said Yahoo Autos general manager Jennifer Dulski.

The website can be accessed at http://autos.yahoo.com/green_center.






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