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BizReport : Research archives : October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium.

by Kristina Knight

Burst Media surveyed more than 900 potential voters 18 and older to find out how they learned about candidates and election issues. The results: 26.8% chose the Internet, 20.5% chose television, 17.8% newspapers, 6.6% radio, 5.4% relied upon pamphlets, brochures or direct mailings and a low 2.8% used magazines to become better informed.

With many candidates setting up websites, using social networking sites like MySpace and setting up online chats with voters, it is no wonder that more and more people are turning to the Internet for the latest in campaign news.

What is surprising is that many users are also visiting opponent sites. According to the Burst survey, more than 65% of users who visited a site for an issue or candidate they did support also visited the opponent site. Most of those visiting both issue sites said they did so to be better informed of the issues and candidates.

Tags: Internet, online advertising

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