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BizReport : Search Marketing : October 10, 2006

PureVideo Launches Meta-Search

Another company is jumping on the search engine bandwagon. This time it’s that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and also give Top 10 lists for the day.

by Kristina Knight

Search giants Google, Yahoo and MSN already offer video search, but none of them has cornered the market on how to be more user friendly. The new platform from PureVideo promises easy use and extra offerings.

Users can trace the most popular videos from all websites on a certain day in addition to getting results based on their search parameters. It will also display 35 charts tracking sites like MySpace and YouTube with results for the most viewed videos. The Top 10 charts from across the Internet include sports, entertainment, music, comedy and more.

What this new service will provide for marketers is unclear as of now. However, it appears the service will appeal to a young demographic that is hungry for fresh videos and fun content. The company, which also owns and, estimates it’s users to be primarily male between the ages of 14 and 24 with an average of 5 million unique visitors each month. According to Accustream iMedia Research ranks 7th in video streams on the Internet.

Tags: Google, PureVideo, search marketing, Yahoo, YouTube

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