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BizReport : Internet : October 04, 2006

New Software Makes Multi-tasking Simple

AOL’s launch today of new software OpenRide is a new way for online users to surf, search and spend – all at the same time. The free beta version is optimized for broadband use.

by Kristina Knight

OpenRide allows users to access email from different providers, send and receive instant messages, browse, listen to music, watch videos and more from the same screen and at the same time.

The software screen is divided into four parts, the largest of which will hold the display used at that moment. It also allows elements of one window to be dragged and dropped into another window.

The new software comes after the Internet giant announced this summer that it would offer most services, including email, free to users. The move was intended to help AOL boost online advertising sales. The company also stopped advertising dial-up access, though it does still maintain and charge for it.

For advertisers the benefits are unknown, but the possibilities for more conversions are good. A user could search for a local business, click that business into a new window to search and spend without losing streaming video or music from another portal. As a user friendly medium, it beats the minimizing/maximizing screens that other software requires.

Tags: AOL, online software

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