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BizReport : Search Marketing : October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth.

by Kristina Knight

Nielsen//NetRatings estimates more than 2.5 billion searches were conducted with Google. That accounts for about 50% of all searches performed on the web in September. Google also grew 24% in searches from September 2005. That is more than double the number of searches conducted with second place Yahoo, coming in with 1.3 billion searches or just over 23%. Rounding out the Top 5 were MSN’s Live Search (9.2%), AOL (6.3%) and (2.7%).

Add to that a new service for Google customers, called Website Optimizer, and it appears that no one will catch the online giant. The Optimizer service allows users to experiment with different headlines, product features and images, thereby determining how to get the best conversion rates based on signups, sales or other criteria.

The InsideAdwords blog said, "At the end of each experiment, graphical reports show which version of your landing page users liked best, as measured by which variation had the highest conversion rate."

Google is providing the beta service "on an acceptance basis" to AdWords and Google Analytics account holders.

Tags: Google, Live Search, search engines, search marketing, Yahoo

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