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BizReport : October 24, 2006 Archive

October 24, 2006 Archive

Email Marketing | October 24, 2006

Authenticate Email To Increase Open Rates

You’ve worked on deliverability, but still aren’t seeing many conversions? Have you considered authenticating your emails? >>

Search Marketing | October 24, 2006

Information Leads Local Search

Think more consumers are randomly searching for information from search engines? Not necessarily. Research from comScore indicates that about millions of consumers want specific information from online portals. Information on retailers, store locations and contact information and are letting the fingers do the walking online. >>

Trends & Ideas archives | October 24, 2006

IBM Launches Live Banners

IBM has launched a new display ad prototype that allows video chats with IBM sales reps. For IBM this makes selling advertising placements much easier because their sales reps can speak to potential clients. But, what does this mean for marketers? >>