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BizReport : October 6, 2006 Archive

October 6, 2006 Archive

Law & Regulation | October 06, 2006

Skype As A Traffic Monitoring Tool - It’s Possible

Skype, the VoIP company that originally launched as a consumer venture, is increasingly being touted by professional online marketers as indispensable to their marketing efforts. A major deterrant however is Skype’s invisible security protocol. Now, an external company has created an appliance that it claims brings Skype up to enterprise standard. >>

Viral Marketing | October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>

Advertising archives | October 06, 2006

Ad and Eco Organizations Partner In Multimedia Ad Campaign

Leading ad and ecological organizations and companies have agreed that Disney’s animated classic The Little Mermaid will feature in a massive multi media ad campaign. The Public Service Advertising (PSA) campaign is created to encourage Americans to protect the oceans from marine debris. >>

Research archives | October 06, 2006

Teens, Tweens: More Than Surfers

A new study shows teens and tweens are doing more than surfing the web. For many between the ages of 8 and 18, the Internet is a place to spend money. >>

Search Marketing | October 06, 2006

Can Anyone Unseat Google?

Many web-search companies are trying, but so far the answer to that question seems to be no, especially after the launch this week of the powerhouse’s new SearchMash site. >>

Advertising archives | October 06, 2006

Holiday Forecast Looks Bright for Marketers

Forget the Halloween candy right now consumers want Christmas goodies instead. With a little more than 3 weeks until Halloween, marketers are predicting a good holiday season – based on consumer wants. >>