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BizReport : Advertising archives : September 19, 2006

YouTube To Share Ad Revenues?

The successful video sharing site YouTube seems to be concerned about copyrighted material posted on its site.

by BizReport

The company has announced today that it is rolling out a technology designed to automatically spot copyrighted material that user upload without permission of media companies, and then to share ad revenue with those companies.

This new system is set to be released in the next few months. The first entertainment company to embrace the system is Warner Music Group. Both companies agreed that Warner Music will post its catalog of music videos on YouTube and collect an unspecified percentage of the revenue from advertising appearing alongside them.

YouTube's new system is the latest attempt by an online startup to transition from disputed copyright practices to a less controversial business model. The system relies partly on what is known as “fingerprinting” – comparing audio uploaded to the site to unique attributes of copyrighted content it already knows.

Tags: copyright, online advertising, YouTube

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