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BizReport : Trends & Ideas archives : September 06, 2006

U.S., Europe: Test Subjects for Google

Google is testing mobile ads again, this time in the U.S. and Europe, according to a spokesman. The company began testing mobile ads in Japan earlier this year. Now they are testing the same in the U.S., U.K. and Germany.

by Kristina Knight

These shorter, text-based AdWords ads send users to a mobile webpage or offer to connect them to your business phone after clicking the ad. The rates are similar to Google’s keyword bidding platform, according to the Adwords FAQ section.

Google currently has the largest branded mobile search audience with with nearly 4.5 million users last month. Yahoo mobile search trails at about 3.8 million users. MSN and AOL have a much smaller reach in the area.

JumpTap is also jumping on the mobile ad wagon. They unveiled both a paid and unpaid version of mobile search engines today that is similar to both the AdWords and Yahoo vehicles. VP of Marketing Eric McCabe said, "We have our own bidding interface. People can go in and bid for mobile specific keywords, and those will get incorporated as sponsored links at the top or bottom of search results.”

Google and JumpTap are both on the Mobile Search Committee for the Mobile Marketing Association.

Tags: AdWords, Google, JumpTap, mobile ads, mobile marketing

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