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BizReport : Advertising archives : September 21, 2006

Live Expo Offers New Advertising Options

AdMission Corporation, a provider of online advertising solutions, announced that Microsoft has implemented a customized version of AdMission Spotlight Ads to power a new featured ads program on the Windows Live Expo marketplace.

by BizReport

The big news is that now every ad will have to share space with about nine others on the banners. The official press release stated that AdMission Spotlight Ads in the featured ads program will showcase up to 10 individual ad listings in a rich-media, rotating banner.

The advantage is that each banner is generated based on user context and/or geographic location in order to maximize target advertiser promotion. Users will be able to monitor how many people take notice of their ad, because performance of each featured ad is automatically tracked.

Garry Wiseman, product unit manager for Windows Live Expo at Microsoft says “Windows Live Expo integrates classifieds into a user’s trusted community via tools they are familiar with, such as e-mail groups and MSN Messenger buddy lists.” He also says “Users gain access to more locally relevant ad content, plus the opportunity to interact with new buyers and sellers while widening their network within the Windows Live community.”

Tags: rich media

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