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BizReport : Blogs & Content archives : September 11, 2006

Is There A Future For Online PR?

Although technology is moving towards Web3.0, few marketers really understand the potential of a digital marketing tool called Web2.0.

by BizReport

Internet users dislike and distrust banners, but they trust suggested links and referrals. Think about the power of Amazon’s website. Who buys nowadays a book without consulting Amazon’s online book reviews?

According to some digital marketing experts, Web2.0 is nothing more than online PR – say nice things about a person or a product.

Bloggers have already demonstrated their power creating clusters of consumers to discuss products and voice, quite openly, their opinions. After some legal cases, large corporations now know better how to respect and listen to blogger complains and suggestions on how to improve their product.

But, can large brands change their traditional approach to PR? According to digital marketing experts, just a few companies are really tapping the opportunities of Web2.0.

Some experts suggest that big brand companies should let their customers write whatever they like on their website. The viewpoint is that if a banner is not working, a customer review – online PR – may work.

But, good online PR is also made of negative feedback because unhappy customers are the greatest source of learning for any corporation. And companies should be prepared to listen to them.

Tags: Amazon, PR, Web2.0

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