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BizReport : Trends & Ideas archives : September 28, 2006

Executives Discover MySpace as a Recruitment Tool

ITbusinessedge reports that several large companies, including Deloitte are running successful recruitment campaigns on

by Angelique van Engelen

People that have left the firm are being encouraged to return via an alumni networking site. ITbusinessedge predicts that Web2.0 solutions are going to drastically change the way people will conduct business in years to come.

Itbusinessedge puts the move by Deloitte and various large corporations to use MySpace for corporate ends down to a cost cutting exercise. Deloitte saves on training, the publication asserts. It quotes a specialist as saying that networking sites and collaboration tools may become a necessity for companies trying to attract the best and brightest IT talent. “It turns out that companies ranging from Microsoft to Starbucks to Deloitte to Intuit are finding good uses for [social networks] — both inside and outside their corporate firewalls.” An executive of investment bank Dresdner Kleinwort is quoted by ITbusinessedge as saying that wikis, blogs and other so-called Web 2.0 technologies are likely going to be extensively used in the corporate sector in the coming years. But not without triggering a trail of consecutive change.

The result of the new developments is that new hires will likely want to work with the same kind of highly flexible, Web-driven tools that they have become accustomed to. All the more so because they are also using them as consumers. Consumers rely on social networks for a scenario of daily needs, including research, viral marketing and more and more customer support issues. “Some 70 percent of inquiries on Intuit’s Quicken forum are answered by other customers rather than by Intuit itself”, says Itbusinessedge, adding that Intuit is planning to beef up the forums with blogging and podcasting tools.

Tags: ITbusinessedge, MySpace, networking, recruitment

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