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BizReport : Blogs & Content archives : September 28, 2006

Build Brand With Targeted Blogging

Many online e-tailers and content providers are utilizing RSS feeds and blogs in addition to traditional email marketing to drive consumers to their websites, increasing revenue by increasing traffic. Now big brands are beginning to advertise on blogs, which could be another boost to your business. Here are tips on how to capitalize on the trend.

by Kristina Knight

First, take a tip from authors. Writers have been blogging to build buzz around new releases and backlist titles for years. Authors are their own brand, and their key to building audience and boosting brand is to keep things interesting.

Romance novelist Brenda Coulter said in a blogpost about building an audience, “That's why I look outside of myself and my own experience and even outside of the publishing industry for topics to blog about. Mixing it up keeps things more interesting for me and for my readers.”

Knowing your audience is vastly important. Use your site stats to figure out if males, females, college students or minors are visiting the site more frequently and target landing pages from the blog by those numbers.

Knowing your personality is another must do. A focused voice, whether talking about research or products keeps the content clean, focused and more appealing to advertisers.

Big brands are advertising all over the Internet. Whether you are an e-tailer trying to boost traffic to your online store or a content provider, focusing feed content and remaining audience centered are the best ways to convince brands to advertise on the blog, building revenue from your content.

Tags: blog advertising, blogs

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