BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : White Papers : Sales & Marketing

Why Modern B2B Marketers Need Predictive Marketing

Not so long ago, predictive modeling was a luxury item: a sophisticated tool used by big companies to squeeze another five or ten percent improvement from selected marketing programs. Today, it is rapidly becoming something that every company needs to survive.

The change is being driven by the speed of business. Shifts that formerly took weeks, months, or years can now occur in days, hours, or minutes as news flashes through online channels and social networks and customers change their behaviors in response. New products, new competitors, new messages, new applications, new problems, and new media can appear overnight. Hints about them are all buried in the “big data” of social media, Web behaviors, customer transactions, and product use, but can only be uncovered through techniques that work with big data volumes at big data velocity.

In this eBook, marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B.

Download This Free eBook Now!

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/why_modern_b2b_marketers_need.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.