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BizReport : White Papers : Sales & Marketing

What's in a Name?

Here are several qualities that help make a great business name:

  • The name is meaningful and says something about who you are and what you do.
  • It’s future-oriented to permit growth and change.
  • A great company name is easy to say and spell.
  • A great company name is visual — it looks good when presented graphically.
  • • It’s memorable — not only catchy and evocative, but also easy to remember.
  • A great company name is unique. It can be trademarked and owned.

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