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BizReport : White Papers : Retail

What Makes A Review Trustworthy?

The Infographic takes the results of a ConsumerAffairs study and looks at the nature of bias and trustworthiness. Consumer Affairs created two restaurant reviews for consumers to analyze, one was slightly positive, one slightly negative. With the recent news of Amazon banning incentivized reviews across their marketplace, this infographic is a must-see for any marketer handling reputation and review collection strategy.

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